The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

Day 9 of Social Growthmas blog graphic featuring a cheerful woman in a Santa hat pointing to text that reads “The Secret Folder Strategy That Makes Social Media Posting Way Easier” on a festive pink background with wrapped gifts, ornaments, and pine accents.

Day 9 of Social Media Growthmas - The Secret Folder Strategy That Makes Social Media Posting Way Easier content creation social media consistency social media managment social media tips

Let’s be honest, the hardest part of social media isn’t creating.
It’s staying consistent when life gets chaotic. 😅

But what if I told you there’s a super simple strategy that saves time, boosts con...

A smiling blonde woman wearing a Santa hat gestures playfully on a pink background decorated with Christmas ornaments, gift boxes, and pine sprigs. The text on the image reads: “Day 8 of Social Growthmas: Why ‘Failed’ Posts Are the Secret to Social Media Success (and What to Do Instead of Hiding Them).”

Day 8 of Social Media Growthmas - Why “Failed” Posts Are the Secret to Social Media Success (And What To Do Instead of Hiding Them) social media social media marketing social media strategy social media troubleshooting

Let’s get real for a sec: **not every post is going to be a winner.**😅

And guess what? That’s okay. Actually, it’s more than okay, it’s necessary.

Some of your “failed” posts are vital stepping st...

A cheerful blonde woman in a Santa hat gestures excitedly beside a pink background decorated with silver ornaments, white stars, and a gift box. Bold text reads: “Day 7 of Social Growthmas: Hooked on Content? 15 Free Hook Ideas to Instantly Boost Your Social Media Engagement.”

Day 7 of Social Media Growthmas - Hooked on Content? 15 Free Hook Ideas to Instantly Boost Your Social Media Engagement content creation december content hooks instagram social media engagement

Ever wondered how some content creators stop the scroll so easily?
Spoiler alert: it’s not luck — it’s strategic hooks.🪝

Using strong hooks is one of the easiest ways to grab attention, boost engage...

Smiling woman in a Santa hat poses with her arms raised in excitement on a pink background surrounded by Christmas decor, with text that reads: “Day 6 of Social Growthmas: The real secret to social media growth? Daily engagement and consistency.”

Day 6 of Social Media Growthmas - The Real Secret to Social Media Growth? Daily Engagement and Consistency social media social media consistency social media engagement social media marketing

Let’s talk about the real MVPs of social media growth: engagement and consistent posting.✨

If you’ve been wondering how to get more eyes on your content, attract dream clients, or boost your DMs an...

Day 5 of Social Growthmas blog banner featuring a cheerful blonde woman in a Santa hat pointing up at the blog title: “The Secret to Consistent Social Media Posting? Reuse Your Content Like a Pro.” The background includes pink holiday décor, silver ornaments, gift boxes, and pine accents for a festive, feminine vibe.

Day 5 of Social Media Growthmas - The Secret to Consistent Social Media Posting? Reuse Your Content Like a Pro content creation social media social media consistency social media growth social media marketing

Let’s talk about the real secret to keeping up with social media content without burning out.

Reusing your content. Yep. I said it. Reuse. Repurpose. Repeat.♻️

If your content is high quality and ...

“Day 4 of Social Growthmas” graphic with a pink holiday background featuring white stars, silver ornaments, and a gift box with a pink ribbon. The title reads, “Sell the Solution, Not the Service: A Social Media Strategy Shift That Works” in bold pink text. A smiling blonde woman in a Santa hat and blazer stands in the bottom right, gesturing excitedly.

Day 4 of Social Media Growthmas - Sell the Solution, Not the Service business growth tips sellingoninstagram small business marketing social media strategy

If you’ve ever felt like your offers are getting scrolled past or your captions just aren’t landing… this might be why.

Here’s a simple but powerful shift in how you talk about your business:

Sto...

Day 3 of Social Growthmas – How to Sell on Instagram Stories Without Feeling Salesy. Holiday-themed blog banner with pink background, gift box, pine branches, and a smiling woman in a Santa hat pointing at the text."

Day 3 of Social Media Growthmas - How to Sell on Instagram Stories Without Feeling Salesy instagram instagramstories instagramtips sellingoninstagram

Day 3 of Social Growthmas is here and we’re talking about one of the BEST spots to make sales on Instagram... your stories.

Seriously. If you’re not using Instagram stories to sell, you’re missing ...

Festive flatlay with white and silver holiday decorations and gift box on a pink background. Bold text reads ‘Day 2 of Social Growthmas: Reel Covers That Convert: 4 Ways to Boost Views and Build Trust.’ A smiling blonde woman wearing a Santa hat gestures excitedly at the text

Day 2 of Social Media Growthmas - Reel Covers That Convert, 4 Ways to Boost Views and Build Trust instagram instagram feed instagram growth social media marketing

Day 2 of Social Growthmas is here and we’re talking Reel covers, the real MVP of your Instagram growth strategy!

If you want more views and more loyal followers, your reel cover is where it all sta...

A cheerful woman in a Santa hat stands with arms open against a festive pink background, surrounded by holiday decor and a wrapped gift. Overlaid text reads: “Day 1 of Social Growthmas: YOU’RE THINKING ABOUT SOCIAL MEDIA CONSISTENCY ALL WRONG.”

Day 1 of Social Media Growthmas - You’re Thinking About Social Media Consistency All Wrong instagram growth social media consistency social media growth social media marketing

I bet you’ve been thinking about “consistency” all wrong 🫣

Let’s reframe it. What if consistency meant showing up a certain number of times each week that YOU choose and that actually works for YO...

Brandakin Social Media awarded 2025 Platinum Winner by CommunityVotes Fargo for Social Media Marketing and Digital Marketing, displayed with two award badges and a laptop in the background.

From Side Hustle to Award Winning Business: A Thank You to the Fargo Community social media managment social media marketing

What started as a side gig in college has now turned into a full-time, award-winning business… and I’m still wrapping my head around it! 🤯

Being a small business owner means wearing a lot of hats, ...

A collage of a cheerful woman working in various cozy, creative environments—taking selfies, on the phone, using a computer, recording with headphones, and interacting with dogs—highlighting her approachable, confident personality and dynamic presence in her business. The center image features her smiling in a patterned dress with her hand in her hair, surrounded by softly tinted pastel panels of her in action.

Meet the Heart Behind Brandakin Social Media: Emily’s Story💛 behindthebrand brand loyalty entrepenuers

👋🏼Hey there, it’s time for a reintroduction!

I’m Emily, the founder and social media strategist behind Brandakin Social Media. Whether we’ve just connected or you’ve followed me for years, I wanted...

2025 Was a Lot, But You’re Still Showing Up entrepenuers small business mindset

I’ve had so many heart-to-hearts with business owners lately and there’s one thing I keep hearing on repeat:

“This year tried me.”

If you’ve ever sat at your kitchen table whispering “I can’t keep...

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