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The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

The blog cover image features a checkered pink and beige background with bold, dark red text that reads, "Why Going Viral Isn’t the Goal: What Really Builds a Successful Social Media Presence." To the right, there is an orange flame icon with a rising green arrow symbolizing growth and progress. In the bottom left corner, there is a circular orange logo with a white "b" and the text "Brandakin Social Media." The design has a retro, playful aesthetic with a focus on engagement and strategy over virality.
Why Going Viral Isn’t the Goal: What Really Builds a Successful Social Media Presence content creation instagram instagramtips social media social media strategy

This may ruffle some feathers, but let’s talk about it. 🫣

I’ve seen posts go viral for people, and guess what? That viral post didn’t automatically make their account successful. 😳

We have to rememb...

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Blog cover image with a pink background featuring bold text that reads 'Every Social Media Post is Like a Lottery Ticket.' Includes colorful lottery balls, gold coins, and a lottery ticket graphic, emphasizing the concept of social media success as a game of consistency and strategy.
Every Social Media Post is Like a Lottery Ticket content creation instagram instagramtips social media social media strategy

Every social media post is like a lottery ticket. The more you post, the better your chances of hitting the jackpot.

But here’s where most people go wrong👇

They post a few times, don’t see immediate re...

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Graphic with a pink abstract background featuring the title 'How to Sell More Using Instagram Stories' in bold brown text. A money icon is on the left, and an Instagram Stories icon is on the right. A circular logo in the bottom left corner reads 'Brandakin Social Media.'
How to Sell More Using Instagram Stories engagement instagram instagramstories instagramtips sellingoninstagram social media social media strategy

Are you ready to make more sales?! 🤭 Then it’s time to get your Instagram Stories strategy in check! Stories are one of the most powerful tools for selling on social media. They feel more intimate, le...

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Social Media Rules That Deserve Your Time content creation engagement social media social media strategy

When it comes to social media rules, I believe there are a few that absolutely deserve your time and your focus. If you start feeling overwhelmed with social media, these guides will help draw you bac...

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Personified laptop computer walking with text: 2025 ins and outs from a social media strategist
2025 Ins and Outs From A Social Media Strategist engagement social media social media strategy

It's 2025 and we're talking about what's in and what's out when it comes to social media strategy. This is the year of true marketing, and doing that takes work, engagement, and storytelling.

I don't k...

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Candy canes and hot chocolate with text, "A content calendar for December".
December Social Media Content Ideas content creation engagement

Go ahead and save this list of December social media content ideas. It is such a fun month when it comes to creating engaging content and connecting with your audience!

There are so many things to po...

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Hot chocolate and greenery with text "Reel ideas for December"
Instagram Reel Ideas for December content creation engagement instagram social media

Here are a few Instagram reel ideas December for you and your business. December is such a great month for content - have fun creating and engaging with your followers! Use these ideas to finish out t...

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Emily Avdem Nelson works on a laptop computer next to a magnet attracting social media engagement responses.
How to Make Your Social Media Caption Go From Words to an Engagement Magnet captions engagement social media

Let's work through a few ways you can make your social media caption go from simple words to an engagement magnet.

Firstly, let’s not forget about the caption! You’re not making the most of it 👀.

Al...

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Dozens of social media responses flying out of a computer.
The Ugly Truth About Chasing Social Media Virality engagement social media

There is an ugly truth to chasing social media virality. This constant race doesn’t feel very good 😅

You know what does? Creating a connected and engaged community within your audience! 👏🏻👏🏻👏🏻

Think...

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How to Utilize the New Instagram Carousel Text Feature instagram social media

Curious about how to use the new Instagram carousel text feature? Posts like these are doing so well! I’ve tried them out a few times and they get better views than my reels! 👀

Additionally, they’re ...

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