Blog cover image with a pink background featuring bold text that reads 'Every Social Media Post is Like a Lottery Ticket.' Includes colorful lottery balls, gold coins, and a lottery ticket graphic, emphasizing the concept of social media success as a game of consistency and strategy.

Every Social Media Post is Like a Lottery Ticket

content creation instagram instagramtips social media social media strategy

Every social media post is like a lottery ticket. The more you post, the better your chances of hitting the jackpot.

But here’s where most people go wrong👇

They post a few times, don’t see immediate results, and assume it’s not working. So they stop. And when they stop, they take themselves out of the game completely.👀

But here’s the truth: You never know which post will be “the one.”🏆

The one that goes viral.🔥

The one that lands you your biggest client.🌟

The one that finally gets the engagement you’ve been waiting for.💥

Success on social media isn’t luck—it’s strategy + consistency.

The brands you admire? They didn’t get there by chance. They kept posting, experimenting, and learning along the way.👏

So, how do you stay consistent when it feels like nothing is working?

Here are some tips from someone whose job is to keep her and her clients consistent on socials:


✅ Gather Ideas - Jot them down in your notes app, save posts on Instagram, or use Google to see what people are asking

✅ Start Small—If you're not used to posting consistently, I always say start small. Make it a goal to post once a week, and when you've met that goal repeatedly, make it twice a week! Then continue this until you hit the number of posts you really want! If you go all in too fast, you'll burn out and end up right where you started!

✅ Repurpose your best content – Turn one idea into multiple posts across different platforms.

✅ Follow trends (strategically)—Jumping on trending audios, memes, or conversations can boost your content.

✅ Engage daily – Social media isn’t just about posting; interacting with your audience builds momentum.

Keep posting. Keep showing up. Your jackpot is coming. 💰✨

If you need more hands on help to create content more efficiently, feel confident in hitting post, and curating a strategy that works, join Brandakin Besties! 🫶🏼

Here’s what a few of the members have to say about it🗣️

“Ok I just had to share this!! I used one of your trending reel ideas & made it my own, and these are the stats only a few hours after I posted it. The last reel I posted was in July (ops ‹5) and these are the stats. Look at that difference!
Holy cow. Doing reels & finding content for it has always felt so overwhelming for me, but you make it literally SO easy and fun in your membership! I’m excited to take advantage of more of the kick-ass knowledge & tips you share in the group soon!!”

“YAY!!! I’ve made 2 reels today from your sounds trends🔥”

“I think the weekly trending audios is AMAZING! I honestly have the hardest time with trying to find good audio to use for reels and I think that’s super helpful!”

“I just finished watching the q+a!! Emily that was SO GOOD!! I think that’s is an amazing resource!”

 

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