The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

Show Up In Social Media Photos social media social media strategy social media tips

My sister was visiting this week, and she snapped a few quick photos of me working in my office. Nothing fancy, just me, doing what I normally do every day.

And honestly? I love these photos.

Why?...

A brown background with repeated “brandakin SOCIAL MEDIA” logos, overlaid with a cream banner reading “The importance of branding on Social Media” in yellow font.

The Importance of Branding and Social Media brand loyalty instagram social media social media strategy

Why Branding Consistency Matters on Social Media (and What to Do About It)

If you’ve ever chatted with me about social media, chances are you’ve heard me say this loud and clear:

Don’t ever undere...

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Social Media Sales Without Selling selling social media social media strategy

How to Make Social Media Sales… Without Selling

We all know social media sales can feel so tricky.

You don’t want to sound like a pushy salesperson, right? And if you’re constantly promoting your ...

What To Do With Social Media Captions captions social media strategy social media tips

How to Write Better Social Media Captions (That Actually Engage!)

Let’s be honest — social media captions can feel intimidating sometimes.

You open up Instagram, pull up your post, and then… nothi...

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Don’t Make This Instagram Mistake. engagement instagram instagramtips social media strategy

Be Sure You’re Not Making This Instagram Mistake

Avoiding this common Instagram mistake could seriously help your social media growth!

Have you ever posted on Instagram… and then immediately moved...

Emily holds a laptop in a cozy office setting with plants, books, and bright decor. Text overlay reads “Ask Emily – How Often to Post on Social Media?”

Ask Emily: How Often To Post On Social Media? social media consistency social media managment social media strategy social media tips

How Often Should You Post on Social Media?

This is one of the most common questions I get from clients:
“How often should I be posting on social media?”
And honestly? The answer really depends on you...

Illustration of five colorful human figures with raised arms forming a circle, representing community, with bold text reading “Achieving Community on Social Media” on a dark maroon background.

Achieving Community On Social Media customer customer service tips social media strategy social media tips

How to Build Community on Social Media with Boutique Expert Ciara Stockeland

We all know social media can feel a little tricky, especially when it comes to building true community.

Today on the p...

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What’s the Deal With Follower Count? Does It Really Matter?

Let’s talk about a topic that everyone wonders about at some point: follower count. How important is it? Does it actually impact success?...

Social Media Captions captions content content creation social media strategy

We’ve all been there, staring at that blinking cursor with zero ideas and a post that needs to go live.😵‍💫

If you're blanking on what to say, here’s my biggest advice:
-Keep it clear.
-Keep it simple...

Over-the-shoulder view of a blonde woman working on social media graphics at her computer with the headline “How to Make Social Feeds Less Repetitive.

How to Make Social Feeds Less Repetitive content creation instagram feed small business marketing social media strategy

Feel like your feed is just the same old, same old? You’re not alone. So many business owners fall into a rut with content that starts to feel repetitive. The good news is, it’s totally fixable w...

Social Media Copy: Get Creative, stylized text on a light background with a large orange flower outline and sparkles. The graphic encourages creativity in social media captions and branding.

Social Media Copy: Get Creative! content creation social media strategy social media tips

Let’s talk about one of the most underrated parts of your content, your caption (aka your social media copy).

You might think the video or photo is the most important part... but let me tell you,...

The Importance of the Call to Action captions content creation small business marketing social media strategy social media tips

Let’s talk about one of the most important parts of your social media content: your call to action, also known as a CTA.

A strong CTA encourages your followers to engage with your post. It gives ...

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