The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

3 Pieces of Instagram Advice I’ll Never Follow (And Why) instagram instagram growth instagramtips

One of the biggest lessons I've learned as a business owner is that success doesn't come from following every piece of advice you hear online.

For a long time, I thought there was one "right" way to...

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3 Instagram Bio Tweaks That Can Help You Convert More Profile Visitors instagram instagram profile instagrambio instagramtips

Your Instagram bio is one of the most important parts of your profile.

It helps Instagram understand what your account is about, and it helps potential clients decide whether they want to follow you...

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Is Your Instagram Bio Costing You Clients? 8 Simple Fixes to Increase Conversions instagram instagram growth instagrambio instagramtips

Your Instagram bio is one of the hardest-working pieces of your profile.

Before someone watches your Reels, reads your captions, or visits your website, they're scanning your bio to answer three s...

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Your Instagram Bio Is Your Storefront, Here’s How to Fix It to Convert instagram instagramtips sellingoninstagram

Your bio is your storefront.

And most people are wasting it.

You can have great content, strong hooks, and solid engagement… but if someone lands on your profile and doesn’t immediately understand...

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Instagram Stories Aren’t Extra. They’re Where Sales Actually Happen. instagram instagram growth instagramstories

People think stories are just extra content.

Something you post if you have time. Something that doesn’t really matter compared to your feed.

But that’s not how they function at all.

Your stories...

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This One Instagram Size Change Can Instantly Boost Your Visibility instagram instagram feed instagram growth instagram profile

If your content isn’t getting the visibility you want, it might not be your message.

It might be how it’s showing up.

Instagram recently increased the maximum post size from 1080x135

...
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How Adding Music to Instagram Carousels Increases Reach and Visibility instagram instagram growth instagramforbusiness

If your carousels aren’t getting the reach you want, it might not be your content.

It might be one small thing you’re missing.

Music.

Adding music to your carousels is not just about making them ...

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How to Optimize Your Instagram Profile to Convert Views Into Leads instagram instagram growth instagram profile

 

If someone lands on your profile and doesn’t immediately understand what you do, who you help, and what to do next, you’ve already lost them.

Your content might be strong. Your Reels might be gett...

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Instagram’s New Reel Links Feature: How to Use It to Boost Retention and Bingeable Content content creation instagram instagram reels reels

Instagram Just Shifted How We Guide Our Audience

Instagram is slowly rolling out a new feature and it is a big one.

You can now add clickable links directly to your Reels.

But there is a catch.

...
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10 Instagram Hook Formulas to Boost Engagement, Reach, and Conversions in 2026 engagement hooks instagram

Most content falls flat for one simple reason.

It opens too soft.
It speaks too broadly.
It does not give people a reason to keep reading.

Your hook is the front door to your business. If the door i...

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How to Use Instagram’s Text Carousel Feature to Boost Engagement (Without Doing More) instagram instagramforbusiness instagramgrowth instagramtips

 Let’s talk about one of Instagram’s easiest (and most effective) features right now, text carousels.

I’ve tried them out multiple times, and the results speak for themselves: better views than som...

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How to Create Instagram Posts That Get Shared (The Humor Hack You’re Missing) content creation instagram instagramforbusiness instagramtips

Let me let you in on a little secret:
📈 I didn’t realize how much reach I was missing out on until I started leaning into humor.

Once I began using Instagram’s humor pillar, everything changed, mo...

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