The Brandakin Blog
Social media tips, insights and how-tos from Emily Avdem Nelson.
A follower messaged me after one of my posts about selling.
She told me she felt like she was always selling because she spent all day working on her business. She was improving her membership, crea...
Creating a great talking head Reel isn't just about what you say.
It's also about how you present it.
The placement of your captions, hook, and framing can make the difference between someone watch...
If you're trying to create content consistently, here's one thing I recommend every business owner do:
Start a B-roll album on your phone.
Every time you're working, meeting with clients, making co...
It's never been easier to copy content.
You can find a viral Reel, rewrite the caption, use the same hook, and even recreate it shot for shot. Sometimes it works. You might get more views, more fo...
One of the biggest reasons people aren't buying from you has nothing to do with your offer.
It has everything to do with your content.
More specifically, your authority.
A lot of business owners...
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Stop Reinventing Your Content: Why Repurposing Is the Smartest Growth Strategy
You're making content way harder than it needs to be.
One of the biggest mistakes I see business owners make is bel...
Your content’s job is not just to get attention.
It’s to move someone through the buyer’s journey.
And this is where most strategies fall apart.
A lot of people are creating content that gets vie...
If your content has been feeling a little forced lately, this might be why.
You’re trying to “perform” instead of connect.
And right now, the content that’s actually growing is not the most polish...
If your videos aren’t looking as sharp as you want them to, it might not be your lighting or your camera skills.
It might just be your settings.
Because most people never touch their camera settin...
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Monthly content calendars sound great in theory.
They make you feel organized, ahead, like you’ve finally “figured it out.” But content doesn’t work because it was planned early. It works because ...
Most people don’t have a content problem.
They have a stagnation problem.
They’re posting, trying to stay consistent, following every “rule”… but nothing is actually improving. And that’s where it...
If your content isn’t getting the traction you want, there’s a good chance it’s not the content itself.
It’s the hook.
Because if the first line doesn’t land, nothing else really matters. People w...
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