The Brandakin Blog
Social media tips, insights and how-tos from Emily Avdem Nelson.
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High-Converting Content Plays 4 Specific Roles
Content that generates leads is not random.
It is structured.
It operates as a system.
Every piece should serve one of four roles:
1. Attract
Br...
There Was a Time I Posted Just to Stay Visible
A few likes? Cool.
A couple saves? Even better.
But leads?
Clients?
Sales?
That part felt random.
Like I was throwing content into the void and hopi...
Stop Making Time to Create Content
Film what youâre already doing instead. đ¤Ż
One of the biggest lies creators believe is:
âI need to set aside hours to film content.â
You donât.
Todayâs B-roll ...
Most Content Creators Focus on What to Say
But not enough think about what their audience is silently asking.
Before someone buys, they are running internal questions in their head.
And if your c...
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Want to Know the #1 Reason People Scroll Past Your Content?
Your hook isnât strong enough.
You have three seconds to stop someone mid-scroll and make them think:
I need to read this.
If that...
Welcome to Upgrade Your Content in 60 Seconds or Less đĽ
This series is about small shifts.
Not rebrands.
Not burnout.
Not rebuilding your entire strategy.
Just simple upgrades that immediately impr...
Most Founders Miss This.
You have probably heard that buyers need to see your brand 7 to 12 times before they take action.
And yes, that is true.
In many industries, especially with premium offer...
If planning your 2026 content feels like one long checklist youâre already behind on, I get it.đ
Every scroll right now sounds like:
âĄď¸ âHereâs what you need to post in 2026.â
âĄď¸ âThis trend will c...
If your content feels like:
âJust post something so I donât disappearâŚâ
We need to fix that.
Because random posting isnât strategy.
And consistency without direction is just a content treadmill.
Why Content Structure (Not Just Strategy) Will Make or Break Your Growth in 2026
Most people think success is just about finding the right formula.
Post this. Say that. Hop on a trend. Repeat.
Bu...
 Captions are often the most underused part of social media. đ
And I get it, with reels taking center stage lately, itâs easy to forget the power of a strong caption.
But hereâs the truth:
Your capti...
Let me let you in on a little secret:
đ I didnât realize how much reach I was missing out on until I started leaning into humor.
Once I began using Instagramâs humor pillar, everything changed, mo...
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