The Brandakin Blog

Social media tips, insights and how-tos from Emily Avdem Nelson.

Why Your Content Isn’t Converting (Even If You’re Posting Consistently) content creation content ideas contentthatconverts

 

High-Converting Content Plays 4 Specific Roles

Content that generates leads is not random.

It is structured.

It operates as a system.

Every piece should serve one of four roles:

1. Attract

Br...

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Stop Posting Just to Stay Visible: How to Turn Content Into a Lead-Generating System content creation social media growth social media marketing

There Was a Time I Posted Just to Stay Visible

A few likes? Cool.

A couple saves? Even better.

But leads?
Clients?
Sales?

That part felt random.

Like I was throwing content into the void and hopi...

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Stop “Making Time” for Content: Film What You’re Already Doing Instead content creation reels social media tips

Stop Making Time to Create Content

Film what you’re already doing instead. 🤯

One of the biggest lies creators believe is:

“I need to set aside hours to film content.”

You don’t.

Today’s B-roll ...

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3 Buyer Objections Your Content Should Handle Before They Ever Convert content creation content ideas contentrolemethod

Most Content Creators Focus on What to Say

But not enough think about what their audience is silently asking.

Before someone buys, they are running internal questions in their head.

And if your c...

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7 Visual Hooks That Instantly Grab Attention (And How to Stack Them for Maximum Impact) content creation contentthatconverts social media tips

 

 

Want to Know the #1 Reason People Scroll Past Your Content?

Your hook isn’t strong enough.

You have three seconds to stop someone mid-scroll and make them think:

I need to read this.

If that...

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Upgrade Your Content in 60 Seconds or Less: Tip #1 That Instantly Improves Performance content creation content ideas contentthatconverts social media tips

Welcome to Upgrade Your Content in 60 Seconds or Less 🔥

This series is about small shifts.

Not rebrands.
Not burnout.
Not rebuilding your entire strategy.

Just simple upgrades that immediately impr...

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Content Does Not Convert in a Straight Line And Most Founders Miss This! content creation content ideas contentthatconverts

Most Founders Miss This.

You have probably heard that buyers need to see your brand 7 to 12 times before they take action.

And yes, that is true.

In many industries, especially with premium offer...

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If 2026 Content Feels Like a Giant “Should-Do” List, Read This First content creation content ideas social media tips

If planning your 2026 content feels like one long checklist you’re already behind on, I get it.😅

Every scroll right now sounds like:

➡️ “Here’s what you need to post in 2026.”
➡️ “This trend will c...

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6 Content Lessons in 60 Seconds (Steal These Before Your Next Post) content creation content ideas contentthatconverts

If your content feels like:

“Just post something so I don’t disappear…”

We need to fix that.

Because random posting isn’t strategy.
And consistency without direction is just a content treadmill.

...
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Why Content Structure (Not Just Strategy) Will Make or Break Your Growth in 2026 content content creation content ideas

Why Content Structure (Not Just Strategy) Will Make or Break Your Growth in 2026

Most people think success is just about finding the right formula.

Post this. Say that. Hop on a trend. Repeat.

Bu...

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How to Make Your Social Media Caption an Engagement Magnet captions content creation engagement social media engagement

 Captions are often the most underused part of social media. 👀
And I get it, with reels taking center stage lately, it’s easy to forget the power of a strong caption.

But here’s the truth:
Your capti...

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How to Create Instagram Posts That Get Shared (The Humor Hack You’re Missing) content creation instagram instagramforbusiness instagramtips

Let me let you in on a little secret:
📈 I didn’t realize how much reach I was missing out on until I started leaning into humor.

Once I began using Instagram’s humor pillar, everything changed, mo...

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